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Top 5 Ways To Guarantee Failure As A Photographer :
#4 Lack of Planning
You have enthusiasm, you have talent, you’ve been praised for the quality of your work, and you have good photographic equipment.

So, if you have all of those things going for you AND you are reliable, ethical, and personable – your photographic business couldn’t fail to take off – right?

A lack of planning has been the downfall of many a business. Just like planning for a road trip in your car, you wouldn’t head off and blindly “go West” (or any other direction you chose) without a sat-nav system or a paper map for the real “old school” bunch. You can still change your mind, turn around, take back roads for a bit of local color – but you do need to have a PLAN and a destination in mind.

That’s what business planning is - taking the time to sit down and list what you would like to accomplish, how much you want to make, what you need to add or subtract from your business, and how you propose to make all of that happen.
Keep this in mind – a plan is just that – a PLAN. It is not written in stone and attached to you by a chain so that you drag it with you throughout your day.
  • A plan is something 

  •  Written on paper that can be crossed through and changed
  •  Written on a whiteboard that can be erased and changed
  •  Written on a computer or phone or tablet that can be deleted and changed
Ahhh – isn’t that better? A plan is never a burden – a PLAN is the virtual or written road map that gets you to your destination – that simple!

Part five of "The Top 5 Ways to Guarantee Failure as a Photographer," COMING SOON...

About Andrea Polito

Andrea Polito is an internationally acclaimed master-lifestyle photographer sought after by thousands of individuals. After 13 years in the high-end wedding industry and having photographed more than 600 weddings, Andrea has been focusing her time helping photographers to grow their own businesses to Six Figures and Beyond.
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