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The Missing Link Hindering Your Success as a Photographer
You’ve followed your plan – you’ve developed a strategy – you’ve learned how to stop procrastinating and you’ve created a unique selling point that has set you apart from the rest of the crowd.

People are starting to talk about your work. There’s a buzz when your name is mentioned. You’re getting repeat business and those all-important referrals that keep the blood pumping through the body of your company.

So what else can you do to keep things fresh and workable and productive?
You can repeat yourself, repeat what you have already read, repeat what you are already doing. 


When you read complex material on any topic that has layers of information within it, do you honestly believe that you absorb all of the material the first time around?

Forgetfulness is a fact of life. We all forget things – you do, I do, we all do. But that isn’t a failing – it’s just a very normal obstacle to overcome.

The same thing applies to a lack of retention. You may read a new book, listen to a podcast, or even attend a lecture or seminar and become so enthusiastic that you are certain that the information will never slip away from your mind. But there is so much overlapping information in all of our brains that retention – keeping the information intact that we have learned – is a genuine problem.

The key to overcoming forgetfulness and lack of learning retention is to practice repetitive learning in a sequence with a space in between. Then you repeat the lesson or material again. By the time you have created that repeat-space-repeat-space pattern and reread or repeated the material 5 or 6 times, it will finally begin to sink in and STAY in.

The name that has been given to this mode of learning is Spaced Practice. A recent study by Dartmouth University notes the specifics of how much more productive learning was through Spaced Practice when compared to normal memory techniques. It’s definitely something to incorporate into your own life!

Creating a successful business means being a lifelong learner. You can’t think that you will skate along on the knowledge that you’ve gained at one specific time period in your life and that will be sufficient to keep you at the top. You must constantly be learning to maintain your competitive edge. And you may also find that you quite enjoy staying up to date on the latest trends in photographic equipment and techniques, digital technology, and marketing – trends that will assist you in staying relevant in an ever-changing business climate.

About Andrea Polito

Andrea Polito is an internationally acclaimed master-lifestyle photographer sought after by thousands of individuals. After 13 years in the high-end wedding industry and having photographed more than 600 weddings, Andrea has been focusing her time helping photographers to grow their own businesses to Six Figures and Beyond.
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