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Why Working IN Your Business is Killing Your Profits
You’re doing relatively well, you’re happy with your levels of productivity and income most of the time, and your photography business has received some rave reviews. You’re actively out meeting clients and taking images and then creating products. So you certainly are working in your business – every day.

Why would that be a problem?
  You are going to reach a point – hopefully sooner than later – when it will be time to hire other members of staff to do the day to day work including meeting the clients and making appointments, doing the photography, and creating the final products. 

Of course you can keep your skills fresh by doing some of the hands-on work, but a thriving photographic business requires someone in charge to work on the business every single day – not simply work within the business.

If you go back to some of those earlier lessons, we talked about the necessity for formulating a plan, for knowing how and when you wanted to expand, for networking, believing in the value of your product, and raising your prices to meet the value of what you produced. But as your business has grown, it’s now time to plan ahead for the next stage and start thinking of less short-term goals and more long-term goals.
  •    Where can you see the business going within a 5-year period? 
  •    What would you like your guaranteed annual income to be?
  •    How can you meet those goals? 
  •    What do you need to invest in either your studio set-up or your equipment to help you achieve those goals? 
You may have started off as a sole proprietor or one-man-band, so to speak. But as you mature and the business matures alongside you, it’s time to take on a greater role as the decision maker and planner.
 
Business growth and success don’t arrive magically. They arrive through careful planning, knowing when to seize a strategic opportunity, and knowing when to step forward and grow the business.

All of those sensible strategies might simply fall to the wayside though if you are overwhelmed with the day to day running of your photographic business. It’s far better to be the high-income head of the show and pay the wages of staff who can relieve some of those burdens and time demands.

Amazing results can be achieved if you spend less time working in the business and more time working on the business.

About Andrea Polito

Andrea Polito is an internationally acclaimed master-lifestyle photographer sought after by thousands of individuals. After 13 years in the high-end wedding industry and having photographed more than 600 weddings, Andrea has been focusing her time helping photographers to grow their own businesses to Six Figures and Beyond.
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